/Björkbo Hotell

Björkbo Hotell was a made up client in dire need of a new brand identity. The project was designed to mimic a real world case with an extensive backstory, heritage and brief.

Role
Graphic Designer
Organization
Personal project
Year
2017
Responsibilities
Brand identity, Layout
White three-dimensional Björkbo Hotell symbol on a teal background
Björkbo Hotell graphic manual shown as a closed cover and an open spread
Animated Björkbo Hotell symbol appearing on a white smartphone screen
Teal cover of the Björkbo Hotell graphic manual
Teal graphic manual page with the Swedish word Välkommen
Graphic manual contents page listing sections inside a teal house shape
Graphic manual page explaining the construction and spacing of the Björkbo Hotell logo
Graphic manual page showing logo symbol variations and an incorrect rotated example
Graphic manual page showing Björkbo Hotell logo applications on colored and light backgrounds
Graphic manual page presenting the white, gray, black, and teal color palette
Graphic manual typography page showing Code Bold and Helvetica Neue LT Pro
Graphic manual page presenting teal and white Björkbo Hotell business cards
Open Björkbo Hotell graphic manual showing pattern and typography pages